ROLE
Brand Strategy
Market Research
Visual Identity Design
TIMELINE
5 Weeks
November 2025
TOOLS
Adobe Creative Cloud
Figma
Procreate
The Alley Cat Café
U OVERVIEW
Project Context
This project was created as part of a school assignment focused on critiquing and redesigning an existing website. As someone who loves cats, I was drawn to the café’s warm and community-focused atmosphere, but I felt their website did not fully reflect that personality. Through this redesign, I aimed to create a more cohesive, accessible, and welcoming digital experience that better represented the café’s brand and improved usability for visitors.
U RESEARCH & ANALYSIS
Cozy, Local, and Full of Character
Alley Cat Cafe’s brand is centered around warmth, comfort, and community, combining the cozy atmosphere of a homemade café with the playful charm of a cat lounge. As a local small business, it aims to create a welcoming space where visitors can relax, connect with others, and spend time with rescue cats.
U PROBLEM
Brand Incongruence
The Alley Cat Cafe website suffers from several issues related to visual consistency, usability, and communication.
U SOLUTION
Final Design
