ROLE
Web Design
Graphic Design
TIMELINE
3 Weeks
November 2025
TOOLS
Figma
Figjam
Redesigning The Alley Cat Café Website
U OVERVIEW
Context
Redesigning a local cafe's website to embody its value proposition and improve information accessibility.
U THE PROBLEM
Visually Inconsistent
The current website feels uncohesive and cluttered, with important information often hidden within dropdown menus that make navigation less intuitive. There is also little consistency in the visual design across pages, which makes the experience feel disconnected.
Full Video Critique
U PROBLEM STATEMENT
How might we redesign Alley Cat Cafe’s website to creating a friendly, comforting experience that reflects its warm, community-focused identity?
U NEW IDENTITY
Sitemap
High-Fidelity Prototype
